Shop With Joy
Shop With Joy was an experimental challenge to create a sustainable product and establish a digital marketing plan.
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Old sweaters and yarn all end up in op-shops and landfill, taking decades to break down. The objective was to find a way to utilise existing materials and extend their life cycle, resulting in possible profit and a business opportunity.
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Handmade knitted headphone covers made from recycled yarn in multiple styles to suit different aesthetics. The process is sustainable and the product is profitable.
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Using old knitted sweaters and yarn from my wardrobe, I created three designs to suit most headphone sizes. From there, I created a digital media presence, and digital marketing plan. Much of my images were edited using Adobe Photoshop and Procreate.
Process
It took me about a week of experimenting before I got a size I was happy with and a method of making it stay on the headphones. From there I was finally able to get to the creative side of making them different and personalised.
Whilst creating these products, I discovered that the process takes much longer than I initially thought. The base themselves take about 4-5 hours each and then there’s the additional work for sewing the shape together and adding statements.
I took images of the model, wearing the products, at a local park. With slight direction, she captured the emotions I was aiming for and I could move on to editing.
For the digital marketing, the goal was “fun and whimsical”. Using Procreate, the image was recoloured and graphics were added. It was a similar process for the modelling images.
Final Product
